In February 2012, I wrote a blog post that indicted the Dow Jones Industrial Average for including Cisco in 2009 instead of Apple. At the time, Apple had just crossed $500 per share, and that simple decision had cost the US the psychology of an index hitting new highs.
I was driving home on Sunday, listening to the radio, and it occurred to me how different the financial news would be if Apple ($AAPL) was in the Dow Jones Industrial Average (^DJI).
Of course, being who I am, I went home and built a spreadsheet to recalculate what would have happened if Dow Jones had decided to add Apple to the index instead of Cisco back in 2009. Imagine my surprise to see that the Dow be over 2000 points higher.
Update: AAPL at $700
With the launch of the iPhone 5, we find ourselves roughly 7 months later. For fun, I re-ran the spreadsheet that calculated what the DJIA would be at if they had added AAPL to the index in 2009 instead of CSCO. (To date, I’ve never seen an explanation on why Cisco was selected to represent computer hardware instead of Apple.)
Result: Dow 16,600
As of September 17, 2012, AAPL closed at 699.781/share. As it turns out, if Dow Jones had added Apple instead of Cisco in 2009, the index would now be at 16,617.82. Hard to think that hitting all new highs wouldn’t be material for market psychology and the election.
Anyone up for Dow 20,000?