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  1. Nice article. As an ex-Googler, I can personally attest to the power of a well designed t-shirt (I was mobbed in an Ikea while wearing the very first Gmail t-shirt that read, “Gmail: Google Gave Me a Gig!”)

    I’d add one more point to your three critical types of information: the privacy policy. I not only want to know what new services do with my data, I want to know who they share it with, and ultimately, who owns it. If you can’t explain that in a simple, straightforward fashion, then the odds are good I’ll leave the site and won’t come back.

    April 26, 2012

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