Comments on: User Acquisition: Viral Factor Basics http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/ The personal blog of Adam Nash Thu, 16 May 2013 02:37:48 +0000 hourly 1 http://wordpress.com/ By: Marketing | Annotary http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-33037 Thu, 17 Jan 2013 03:52:00 +0000 http://blog.adamnash.com/?p=1810#comment-33037 [...] Sort Share blog.adamnash.com       5 months [...]

]]> By: Misc | Annotary http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-33036 Thu, 17 Jan 2013 03:48:18 +0000 http://blog.adamnash.com/?p=1810#comment-33036 [...] Show all 6 highlights Sort Share blog.adamnash.com       5 months [...]

]]> By: Itai Rave http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32501 Sun, 21 Oct 2012 03:58:38 +0000 http://blog.adamnash.com/?p=1810#comment-32501 great article Adam. I think the use of social sharing tools, that enable members talk to non members, should be deeply embedded into a company’s culture. I can be done taking the generic share tools and integrating them with the site’s UX to fit into the site’s overall context and function, with a unique call to action. For example, in the context of a social gifting site, rather than just having a “share” call to action next to the products, why not have a share button calling the members to “get friends’ opinions on the gift” – enabling them to ask friends via Pinterest, Twitter or Facebook. With a simple text addition that fits the context, sites should be able to take a generic share button and make it their own built-in, mini social sharing feature. Having a Group Gifts product where members create Group Gift pages to invite friends and chip in together for a gift enables social collaboration and can sprout virility as members invite and share the page with non-members. We have narrowed our platform, which we launched recently, from 6 main features to 1 main feature [Group Gifts] with complementary features, most of which enable member to non-member communication.

]]> By: User Acquisition: Cycle Time Matters | Psychohistory http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32298 Wed, 05 Sep 2012 18:35:19 +0000 http://blog.adamnash.com/?p=1810#comment-32298 [...] of the most common questions I get is around the difference between my definition of “viral factor” and the semi-standard definition of “K Factor” that has been floating around for a few [...]

]]> By: Adam Nash http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32264 Sun, 26 Aug 2012 22:07:31 +0000 http://blog.adamnash.com/?p=1810#comment-32264 Rahil, none of the products / sites you list are viral. I suggest you look at products designed to be social like Facebook, LinkedIn, Path and others.

Adam

]]> By: Rahil Sondhi http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32263 Sun, 26 Aug 2012 18:55:58 +0000 http://blog.adamnash.com/?p=1810#comment-32263 Hi Adam, love the series, especially this post.

Do you have some examples on high growth web apps that have a lot of features that let users reach out to non-users? I tried analyzing a few sites like Groupon, AppSumo, Rdio, but most of the said features are just “Refer friends and earn $10″ and “Share X on Facebook, Twitter, email, or copy URL.” What else could you possibly do?

]]> By: Startup Stories and Tips – Roundup 8/17 | Igniting Startups On and Around SSU http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32247 Fri, 17 Aug 2012 23:33:03 +0000 http://blog.adamnash.com/?p=1810#comment-32247 [...] User Acquisition: Viral Factor Basics - Going Viral is a popular thing to talk about but do you know what it means? Do you know how to engineer virality (sure there’s some luck but there’s some smarts behind it too). This article hits on the ‘viral factor’ for calculating growth and how to get there. Critical mass vs network effects - We all want our products to grow and be successful. Critical mass keeps something moving forward under it’s own momentum, network effects are the positive benefits to all enjoy thanks to the addition or just one more user… did you know there are anti-network effects? [...]

]]> By: muraPOI: August 9, 2012 | Brandon Muramatsu http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32224 Thu, 09 Aug 2012 14:32:19 +0000 http://blog.adamnash.com/?p=1810#comment-32224 [...] User Acquisition: Viral Factor Basics: Adam Nash writes: Look at your product and ask yourself a simple question: which features actually let a user of your product reach out and connect with a non-user?… The key to understanding viral math is to remember a basic truth about rabbits. Rabbits don’t have a lot of rabbits because they have big litters. Rabbits have a lot of rabbits because they breed frequently. … The path to success is typically the combination of a high branching factor combined with a fast cycle time.” [...]

]]> By: Quora http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32148 Wed, 18 Jul 2012 23:03:36 +0000 http://blog.adamnash.com/?p=1810#comment-32148 What are some really good blogs or other resources on user growth strategies and tactics?…

Most people underestimate the comprehensive nature of working on user growth. There are so many factors to consider. In fact, your job is to consider everything but then narrow that list of possibilities down to a ranked list of priority. So with that …

]]> By: Viral Growth and Analytics: If each new member I bring brings more than 1 new member with him to my app, can I consider that a success? - Quora http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-32130 Sun, 15 Jul 2012 14:01:20 +0000 http://blog.adamnash.com/?p=1810#comment-32130 [...] the service.This blog post by Adam Nash provides a thorough overview of virality in web services: http://blog.adamnash.com/2012/04…I have also published a virality model on my own blog that you can use to estimate user acquisition [...]

]]> By: User Acquisition, Virality & Mobile Distribution: Notes | Psychohistory http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31870 Mon, 07 May 2012 19:54:33 +0000 http://blog.adamnash.com/?p=1810#comment-31870 [...] User Acquisition: Viral Factor Basics [...]

]]> By: User Acquisition, Virality, and Mobile: Notes from our session with Adam Nash « Greylock VC http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31852 Fri, 04 May 2012 18:13:33 +0000 http://blog.adamnash.com/?p=1810#comment-31852 [...] Viral factors were popularized with the Facebook platform in 2007. Vf= “If I get a user today, how many more users will I get in the next N days?” N changes depending on the business, but adding a time component helps us not lie to ourselves about virality. LinkedIn used 7 days, but it can be legit between a few hours and a month. Really these days, periods are getting shorter – 1 or 3 days, and new user flows and immediate viral conversions are critical. [...]

]]> By: New User Experience, Engagement & Virality | Psychohistory http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31819 Thu, 26 Apr 2012 16:01:07 +0000 http://blog.adamnash.com/?p=1810#comment-31819 [...] as discussed in my previous post on viral factor basics, there are a couple of simple facts about viral [...]

]]> By: User Acquisition: Mobile Applications and the Mobile Web | Psychohistory http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31745 Thu, 12 Apr 2012 16:00:42 +0000 http://blog.adamnash.com/?p=1810#comment-31745 [...] we covered the basics of the five sources of traffic to a web-based product and the fundamentals of viral factors.  This final post covers applying these insights to the current edge of product innovation: mobile [...]

]]> By: M3talinks For 04/05/2012 | Eclecti.ca http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31709 Thu, 05 Apr 2012 15:30:52 +0000 http://blog.adamnash.com/?p=1810#comment-31709 [...] User Acquisition: Viral Factor Basics | Psychohistory [...]

]]> By: Using virality as the basis of early stage startup marketing « ex post facto http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31708 Thu, 05 Apr 2012 15:22:14 +0000 http://blog.adamnash.com/?p=1810#comment-31708 [...] Adam Nash of LinkedIn wrote a post on virality leading with a simple question: Look at your product and ask yourself a simple question: which features actually let a user of your product reach out and connect with a non-user?   The answer might surprise you. [...]

]]> By: Product Leaders: User Acquisition Series | Psychohistory http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/#comment-31698 Wed, 04 Apr 2012 16:47:26 +0000 http://blog.adamnash.com/?p=1810#comment-31698 [...] Understanding Viral Factors [...]

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