Ron Moore Confirms the Obvious: NBC Decision to Pull from iTunes Sucks
There is an extended interview with Ron Moore, writer/creator of the new Battlestar Galactica, on Wired. Definitely worth reading.
One fun snippet:
Wired: You mentioned TiVo. Do you think you benefited from DVD box sets, TiVo timeshifting, the ability for people to go watch all of season one?
Moore: Absolutely. It’s a totally different world, and it plays to our audience. The fans of this genre traditionally lead all these technologies. The early adopters, the people who are very facile with computers and tech, and they will find the show in all these different formats. It absolutely has helped us.
Wired: Even being able to tell the non-fans, look, just go get the box set?
Moore: It’s great. That phenomenon has definitely occurred, too, where people who would not sample the show, who wouldn’t tune into something on Sci Fi Channel, much less called Battlestar Galactica, people would then press on them a DVD. They became fans. That happened a lot. People just put it on their iTunes. I bemoan the loss of NBC Universals relationship with iTunes for this show.
NBC’s decision to basically thumb their nose at their customers, their fans, around a theoretical strategic positioning on digital delivery is doomed to failure. Not sure if the current management at NBC will get it, or whether they’ll have to be replaced (ala Disney/Pixar) to heal this one. They have forgotten that the alternative to Apple’s rich ecosystem is widespread, DRM-free piracy.
They’ll figure it out soon enough.