So, in case you are wondering, this feature was kind of tricky to name.
Steve Stegman has a post on the LinkedIn blog today announcing a new feature we’re testing, currently dubbed “Viewers of this profile also viewed…”
Steve does a good job explaining the feature. It’s located on the profile page, on the right side. (You have to be signed in, and if you are looking at your own profile, you have to click the link that says “View My Profile as others see it…”) In a nutshell, for this module LinkedIn is showing, in the aggregate, the other profiles that people are most likely to visit if they visited your profile. It sounds simple, but actually there is some significant complexity in cleaning out the data to get a good set of interesting profiles to browse.
I’ve clicked through over a dozen people in the past couple of days, and I continue to be surprised at how well it works. My results are excellent, but given my relatively public role at LinkedIn, I assumed my profile gets enough views to generate good aggregate results.
(In case you are curious, here are the 5 profiles you are most likely to visit if you visited mine, as of today)
Let’s see – Dan is our CEO, Jamie & Allen & I report to Reid, and Elliot is on my team. Definitely not hard to see the connections here.
As an example of a typical user, let’s look at my mother’s profile:
The first three are pretty obvious, but for some reason, Jonathan isn’t as popular as Elliot or Elizabeth? Hmmm.
If I click through to Daniel’s profile, I see the following:
Now that’s 5 for 5! Brother, sister, mother, brother, wife.
I’m finding that following just this module, I can browse LinkedIn in a really fun, new way. Some of the results are pretty surprising. It adds just a bit of serendipity (dare I say it?) into browsing people.
A couple of weeks ago, I wrote a quick post about the “People You May Know” feature on LinkedIn. This new module is yet another interesting way to look at the ways people are related – this time informed by the millions of clicks that hit LinkedIn every day.
Kudos to Steve and the analytics team for this new, interesting view.